Coloplast’s Wound Care product, Biatain® Silicone – has been awarded with the Red Dot award1. The product is now available to the NHS and in pharmacies in the UK.
Since 1954, the Red Dot Award has been a global benchmark for design and innovation focusing on the user experience and aesthetics of a wide range of consumer products. This year, Red Dot received 5500 submissions from 54 countries and all of the products entered were assessed by an independent and international jury of experts.
Coloplast Wound Care’s entry of Biatain Silicone, was measured successfully against innovative design across various industries and awarded a Red Dot for outstanding product design in 2017.
Biatain Silicone products are soft, flexible, absorbent foam dressings with a silicone adhesive used for treating acute & chronic wounds. Biatain Silicone sizes & shapes are an extension to the Biatain Silicone product range with eight new sizes and shapes designed to conform to the different areas of the body.
“We are very proud and pleased to have won a Red Dot Award, which is an internationally recognised quality label for great design. Biatain Silicone products are designed according to the Coloplast Design DNA, meaning that our users will experience not only a product which provides superior absorption and faster healing, but also an intuitive and non-medical looking product with a lifestyle oriented design,” said Pernille Singer, Vice President, Research & Development, Wound & Skin Care at Coloplast.
Biatain Silicone wins with patients as well
In previous product evaluations of around 300 patients with healthcare professionals (HCPs) from across the UK, HCPs rated the silicone foam dressing as ‘very easy’ or ‘easy’ to apply (94%) and remove (97%)2. They were favourable towards the absorption capabilities of Biatain products which results in rapid would healing. 93% mentioned they would use the dressing in future.
Pernille Singer added, “No wound is square and healthcare professionals told us they needed a wider portfolio that was able to suit the challenges with difficult-to-dress areas of the body. With Biatain Silicone sizes & shapes, we have developed an innovative product that provides both a secure and flexible fit to the different body areas. We believe that the full Biatain Silicone portfolio will make a positive change for many people around the world living with exuding, acute & chronic wounds.”
Geraldine Harkins, Group Sales Director at Coloplast UK said “Coloplast’s commitment is to be the best wound care company at listening and responding to our customers and their patients. With strong input from them, we have developed high quality products that are aesthetically pleasing, comfortable and easy to use. Our Biatain range of wound dressings absorb readily while keeping bacteria out. The silicone adhesive is gentle and will appeal to those requiring frequent change. We are confident that increasing numbers of patients, healthcare professionals and the NHS will respond positively to Biatain”.
1 Red Dot Design Award 2017
2. Markey. P., Anderson. M. Product Evaluation of a new Silicone Foam dressing for the treatment of exuding wounds. Presented at Wounds UK 2015