Staff at the Peterborough-based company know they can each play a part in helping to make a difference for people with specific health needs so considerable emphasis is placed on ensuring that everyone is up to speed with progress and product initiatives.
The company has just launched a major new product – SpeediCath Compact Male – a revolutionary new catheter design for men which is easy to use, compact and very discreet.
The new design was unveiled to staff during pre-launch briefings at their offices in Peterborough. Employees from across the company were invited to a free lunch to hear first-hand about the benefits and significance of what Coloplast sees as a major step forward in intimate healthcare for men.
Product managers explained how the new catheter will make life significantly easier for male customers.
Apart from providing staff with a clear understanding of the main features, the pre-launch demonstrations have also ensured that all Coloplast employees will be able to explain the main features and benefits to customers, users and other interested parties.
Both the briefing and the special lunch were appreciated by staff. “This is an excellent initiative from the company,” said IT business relationship manager Jens Lanng Nielsen. “It’s important that people in all areas of the business know about our products and how they can help our customers.
“The product launch for staff is an excellent idea. It helps to involve people working in all areas of the company.”
Doreen Scothern, accounts payable supervisor, said that sharing information with staff would motivate people and make them feel more involved.
“People like to be involved and Coloplast is very good at doing this. We know what our sales team are doing and what our customers are using. It’s very enlightening,” said Doreen, who was Coloplast employee of the year in 2009.
Karl Otto, IT Siebel systems administrator, thought that combining the product launch with a meal was a great idea. “It’s really helpful to see products like this up close and to be shown the main features and benefits,” he said.
Jane Fox, senior marketing manager, said the new product could have the same positive impact on men as a similar appliance for women when that was introduced in 2003.
“That has helped to change the lives for so many women. Now the results from pre-evaluation groups indicate the impact will be the same again with men.”
The male catheter fits into a jacket or trouser pocket and can be used discreetly anywhere and at any time. Launched on 1 February, it is a prescription-only product available from GPs and nurses.
“This revolutionises the offer to men with specific intimate healthcare needs,” said Jane. “It provides peace of mind and until now there has been nothing like it on the market. All our staff are excited about this.
“Everyone who has seen this – people working in finance, HR, in our warehouse and in customer care – have been very impressed. We’ve given them the ‘Wow’ factor and they’ve said how proud they feel to be working at Coloplast.”