Geraldine Harkins is a graduate of Glasgow University with a Bachelor of Nursing Degree. She subsequently graduated with a Diploma in District Nursing from the then, Glasgow College of Technology, subsequently named Glasgow Caledonian University. After gaining some general Nursing experience in both Primary and Secondary care sectors she then specialised in Tissue Viability. To develop this experience she completed a Post Graduate Diploma in Tissue Viability from the University of Wales College of Medicine. After consolidation of her education in Nursing, in both the Acute and Primary Care sectors, Geraldine decided to make a move into the commercial sector where she has held a number of roles in Sales, Marketing, Sales Management and European Management within the Johnson & Johnson family of companies. In July 2012 she assumed her current role as Business Unit Director of Coloplast UK Wound Care Division.
Geraldine passionately believes in the Coloplast Wound Care business. Through both office based and customer facing employees of Coloplast, she is focused on ensuring that the Wound Care business will support clinical and non-clinical, NHS and Private sector employees, in the delivery of superior patient experiences and outcomes. Her ambition is to see Coloplast Wound Care develop and grow in the market and to build Trusted Ethical Partnerships with all customers, both NHS and Private. In doing so, Coloplast Wound Care will support customers in the provision of creative, quality product and service solutions, that will provide patients with optimal clinical outcomes and those responsible for delivery of care with cost-efficient, quality delivery of that care.